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 About  

Empowering Endodontists to Build Thriving, Stress-Free Practices
Endo Mastery exists to help endodontists transcend the typical challenges of running a dental practice — from clinical inefficiencies to mounting debt, overwork, and burnout — and instead build practices that are highly productive, financially prosperous, and aligned with a fulfilling lifestyle.

Our Mission

The mission of Endo Mastery is 3 parts
 To deliver practice management solutions, coaching, education, and support that allow endodontists to run practices that are efficient, profitable, and enjoyable. 
 To help endodontists achieve financial freedom, eliminate debt, and create a sustainable, long-term career that supports both professional success and personal life goals. 
 To enable endodontic teams to work together seamlessly — improving teamwork, communication, and patient care — while preserving doctors’ time and energy. 

Why Endo Mastery Matters

Many endodontists complete their residency with deep clinical training — but little to no formal education in the business side of endodontics: how to run a practice, build a referral base, manage staff, and create financial stability.

As a result:

  • It’s common for endodontists to complete only 3–4 cases per day, rather than maximizing the full clinical potential of their skills.
  • Many practices suffer from inefficient systems, financial stress, overwork, burnout, or stagnation.

Endo Mastery bridges that gap — helping clinicians unlock the full potential of their practice through optimized systems, smart scheduling, team-based workflows, and proven business strategies.

What We Offer

Seminars & Courses — Our signature offering is the 2-day seminar Mastering the Effortless Endodontic Practice, designed for both doctors and teams. This course delivers continuing-education (CE) credits and walks attendees through the systems and strategies that underlie a high-performance, low-stress practice.
Practice & Team Coaching — Tailored coaching for both doctors and their staff, helping define vision, streamline operations, optimize scheduling, and build a culture of efficiency and teamwork.
Membership & Peer Community — Mastery Circle is our exclusive study-club community for coached practices: a space where like-minded endodontists exchange strategies, gain ongoing support, and stay aligned with evolving best practices in both clinical and business realms.
Free Resources & Practice Analysis — We believe in giving back: endodontists can access free webinars, blog content, and a complimentary practice analysis to identify opportunities for improvement and growth

Our Vision for Members

When you join Endo Mastery, you’re not just learning a few new tips. You’re stepping into a vision of endodontics as a foundation for a fulfilling, balanced, prosperous life.

  • Run a highly efficient, team-driven practice with top-tier clinical performance and patient care.
  • Launch or grow a practice that’s profitable and debt-free, and capable of generating consistent income year after year.
  • Structure your time so you’re not trapped working long hours — instead, enjoy flexibility, time freedom, and better work–life balance.
  • Access a supportive community of peers who share your goals, values, and drive for excellence.​​​​​​​

Our Team & History

Founded by Dr. Ace Goerig in 1996, Endo Mastery has been coaching and educating endodontists for nearly three decades. Our programs have supported hundreds — ultimately helping thousands of clinicians and teams across the country transform their practices and lives.

Over the years, we’ve refined a unique blend of clinical excellence, business strategy, team-based workflows, and lifestyle planning — all tailored to the realities and aspirations of modern endodontists, whether they’re just launching a practice or seeking to grow to elite levels.

Why We Believe It Works

  • Because we address the two sides of success in endodontics: clinical skill and business/operational mastery.

  • Because we emphasize team-driven systems — not just relying on the doctor’s effort — so growth is sustainable and scalable.

  • Because we don’t just aim for more revenue, but for less stress, more freedom, and better quality of life.
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  • Because our methods aren’t theoretical: they’ve helped real endodontists — doctors and teams — double production, eliminate debt, reclaim time, and build genuinely enjoyable practices.

Meet the Endo Mastery Team

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